Restaurant Performance Marketing
We Fill
The Room.
You Feed It.
Paid search for independent restaurants — the ads that fire at 7:47 PM on a Friday, when someone types "best Thai near me."
Case Studies
Dining rooms that
went from half-empty
to waitlisted.
Each card is a real kitchen. Real numbers. The kind of results that make the math undeniable.
Marcus Webb
Oleander · Chicago, IL
Cost per cover
"Tuesday used to be our ghost shift. Now I run a waitlist on Tuesdays."
Ember & Salt
Wood-fired Mediterranean · Atlanta, GA
"We had a full house before our sign was even installed."
New location launch — covers in week 1
Danielle Osei
Kenji Watanabe
Niku · San Francisco, CA
Cost-per-click on "omakase near me"
"The intent signals they found — I didn't even know those search terms existed."
Sona
Modern Indian · Austin, TX
"We stopped begging OpenTable for placement. People find us first now."
Monthly covers from search
Priya Nair
Co-Founder
"Every dollar we put in, five come back. That math did not exist before."
Jean-Luc Moreau
Brasserie Lune · New York, NY
Return on ad spend
The Larder
Farm-to-Table · Portland, OR
"I own my customer now. No more paying Yelp to show up in my own neighborhood."
Third-party platform dependency
Sofia Reyes
Owner
Our Approach
We write for intent,
not impressions.
Every campaign starts with the search query — what your future guest typed, when they typed it, and what they were actually hungry for.
Marcus Webb
Oleander · Chicago, IL
Cost per cover
"Tuesday used to be our ghost shift. Now I run a waitlist on Tuesdays."
Sona
Modern Indian · Austin, TX
"We stopped begging OpenTable for placement. People find us first now."
Monthly covers from search
Priya Nair
Co-Founder
"Every dollar we put in, five come back. That math did not exist before."
Jean-Luc Moreau
Brasserie Lune · New York, NY
Return on ad spend
Ember & Salt
Wood-fired Mediterranean · Atlanta, GA
"We had a full house before our sign was even installed."
New location launch — covers in week 1
Danielle Osei
Kenji Watanabe
Niku · San Francisco, CA
Cost-per-click on "omakase near me"
"The intent signals they found — I didn't even know those search terms existed."
The Larder
Farm-to-Table · Portland, OR
"I own my customer now. No more paying Yelp to show up in my own neighborhood."
Third-party platform dependency
Sofia Reyes
Owner
We take 4 new
kitchens per quarter.
The scarcity is real. Each new client gets the full attention of the shop — not a junior account manager running a template. If the timing is right, we'll tell you.